I am Nader Ayad, G.G. (GIA), a fourth-generation Jeweler, graduated as Gemologist in 1986, resident campus, at the Gemological Institute of America, Santa Monica, California. I have been working continuously in the Bay Area since then, in Union Square, San Francisco, Palo Alto and Fremont.

My industry is very competitive. Acquiring fine jewelry, by definition, is not an investment. If affordable or needed, it is a tasteful self-indulgence, a conversation piece, for recognitions and marketing. I help making special occasions even more special.

Acquiring jewelry does not depreciate your net worth: it makes you stand out, but not get lost in the crowd. A commemorative precious gift for your special event will safeguard life-lasting memories; practical art which can be passed on from one generation to another.

Fine Jewelry is made in 18k, 14k white, rose, yellow gold and platinum for wedding rings, birthday gemstones, valentines, anniversaries and graduations. I also design company logo lapel pins, keychain rings in gold, silver and platinum. I'm open for ideas to accommodate my clients.

Insurance appraisals and jewelry evaluations, gemstone identifications and gemstone testing are done on our premises, usually while clients wait. Fees for diamond consultations, expert opinions, appraisals and repairs are based on time and quantity. We are insurance replacement specialists. In addition, we can provide gemologist damage and replacement reports.

I enjoy working with clients who appreciate quality and fine workmanship, who are committed and love to learn more about fine jewelry and gemstones from a Certified Gemologist and a store owner, first-hand.